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| Northern
European wood flooring factory
regains competitiveness by entrusting
part of its production process
to China Link. |
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| Background |
The client is a well known wood
flooring factory in Europe.
The client faced decreasing
market shares and profits
due to growing imports from
Eastern Europe and Asia.
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| Challenge |
Finding a reliable long term
partner to become responsible
for a good part of the production
process. |
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| Solution |
China Link adjusted its raw
material, machining and packaging
in order to meet the client's
specifications. Grading for
veneer, core layer and back
layer was also adjusted to match
the client's grading.
The client currently varnishes
and cuts the T&G out of
China Link's wood flooring
planks. It then distributes
the wood flooring under its
own brand through its traditional
channels.
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| Benefits |
The client has regained competitiveness
by outsourcing part of the production
processes to China Link. It
now mainly focuses on branding
and distribution. The client
is reclaiming market share and
increasing its profits as it
is now able to compete with
third country imports. |
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