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| Wood product
warehouse repositions its business
and increases profits by distributing
China Link wood flooring. |
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| Background |
The client is a family owned
wood product warehouse in Northern Spain.
It carried a few hundred products
in its inventory and mostly
catered to local carpenters.
Its business was undifferentiated
in a mature sector. Profits
were thin. |
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| Challenge |
Changing the client's business
model to become a specialized
wood flooring supplier to the
booming construction sector. |
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| Solution |
China Link invited the client
to China for 10 days. During
that time, we reviewed our cooperation
model, including products, prices,
distribution and quality control
system. We built trust and team
spirit.
The client gained full confidence
in the project and decided
to re-engineer its business. |
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| Benefits |
The client is now a key Spanish
importer and distributor of
China Link flooring. He mostly
caters to the booming building
project market in its Spanish
region and a
neighbouring European
country. Profit margins and
volumes have increased significantly. |
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